Tag: Orkla Foods

Kako biste kupovali namirnice uz ograničen budžet – CO2?

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Felix je crtani junak predstavljen likom crne mačke krupnih očiju koji potiče još iz ere nemog filma, ali i švedski trgovinski lanac. Baš kao i Felix iz animiranog okruženja, i Felix iz realnog sveta se trudi da bude – the good guy. Doduše, podstaknut željama potrošača. Iako bismo najnoviji poduhvat kompanije Orkla Foods, u čijem je vlasništvu Felix, mogli da okarakterišemo kao greenwashing, inovativni zeleni pristup kupovini će potencijalno osvestiti mušterije i proširiti se svetom, pa bismo opravdali taj vid marketinga. No, o tom potom.

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