Tag: Jankcekjang

Kako da ne budete žrtva greenwashinga?

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Jedan trgovinski lanac je nedavno izbacio kolekciju odeće od recikliranog poliestera i drugih materijala i marketinški je zavio u "zelenilo". Kampanja mi odaje utisak da ćemo noseći njihove haljine, čak i ako smo u prošlosti donosili odluke kojima smo se možda ogrešili o planetu, biti preporođeni u poboljšanom obliku sa prefiksom "eko", izniknuće stabla koja smo posekli, ptice umrle u letu zbog porasta temperature će vaskrsnuti, ugljen-dioksid će ispariti u nepovrat... Ma iskreno mi deluje kao da ćemo, ukoliko kolektivno kupimo dovoljni broj komada garderobe, okajati i izvorni greh. Da li je to zaista tako?

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