Tag: eko-manipulacija

Kako prepoznati „greenwashing“, lažno zeleni marketing

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Talas zabrinutosti zbog klimatskih promena učinio je da se svi - od avio-prevoznika i trgovinskih lanaca preko proizvođača automobila do restorana i stadiona - okrenu zaštiti prirodnog okruženja. Termin greenwashing ili eko-manipulacija koristi se za...

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